Uliva

Uliva was a self-made e-commerce business around one of the best olive oils in the world and other delicacies from Italy. It was founded in 2016 together with a friend from high school. Throughout the period of 3 years we built an online shop from scratch, imported olive oil and pasta from Italy to Germany, told stories about the origin of pizza and brought “la dolce vita” to a lot of happy customers.

Tasks

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UX Research

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UX & Web design

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Marketing

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Product Management

The Problem

It all started with the possibility to become the exclusive reseller for one of the best olive oils in the world on the German market.

The producer from Italy had no connection to this market yet and was solely selling in their home country Italy. 

As the German market is really attractive for Italian food producers, they saw. alot of potential but needed someone from Germany taking care of the distribution and marketing.

The Solution

As we had no retail infrarstructure but the skills and motivation to create an online business we decided to simply open an online shop and sell the oil throughout a website. 

From the idea to the first launch of the website it took only three months. A few months later we enlarged our portfolio of products to increase sells and a year after the first launch we released a second completely re-designed version of the shop based on the feedback we got from the first release.

Ideation

Landing page

Product page

Blog

Because at that time there where already several e-commerce businesses selling similar products to ours to the German market, we decided to align with their website strategies and created a first draft of our three main page types for the website containing a landing page, a product page and a blog page where we wanted to publish stories around our products.  

Design

Because at that time there where already several e-commerce businesses selling similar products to ours to the German market, we decided to align with their website strategies and created a first draft of our three main page types for the website containing a landing page, a product page and a blog page where we wanted to publish stories around our products.  

Landing page

Product page

Blog

The Results

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  • Consecteture 80% 80%
  • Lorem Ipsum 95% 95%
  • Dolor Amet Sit 85% 85%
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